Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication
by Gavin Barrett
ISBN 13: 9780077093464
Format: Paperback (224 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Nov 1996
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Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (Mcgraw-Hill Marketing for Professionals.)
ISBN 13: 9780077079000
Format: Hardcover (224 pages) Publisher: McGraw-Hill Publishing Co. Published: Feb 1995